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Turn on an electric heater in the room, and a ceramic piece quickly heats up inside the small machine. In just a few seconds, bursts of warm air are sent out, warming up the cold winter. Foshan Shunde, known as the 'Capital of Chinese Home Appliances', is a gathering place for electric heater production and sales enterprises. The electric heaters produced here have been exported across oceans to Europe, America, Japan, and South Korea, becoming the 'heating gods' of the local people.
The heads of several home appliance heater production companies in Shunde told reporters from Nandu and N Video that overseas customers have high requirements for product appearance and energy consumption. The companies are adapting to the market, keeping pace with the times, and improving the design of electric heaters, which has been widely praised overseas. The export of electric heaters manufactured in Shunde has gradually shifted from OEM production to building its own brand, adding a new calling card to 'Made in Guangdong'.
Made in Guangdong, Warmth Europe, Coldest Winter
I like different flame color options, and this heater helps me reduce a lot of natural gas bills. '' My dog is very happy, he likes to sleep there '... On the official website of overseas shopping platform Amazon, overseas consumers commented on the electric heater from Shunde, Guangdong.
Electric heater is a heating device that uses electricity as the main energy source for heating. Common products include 'little sun', warm air blower, electric fireplace, electric blanket, etc.
Mr. Zheng, a seller of a South Korean electric heater brand, told reporters from Nandu that he has been operating the electric heater business in South Korea since three years ago, and has cooperated with many Chinese enterprises that produce electric heaters. 70% of the cooperation partners come from Guangdong, and Guangdong Shunde Douhe Electronic Technology Co., Ltd. (hereinafter referred to as 'Douhe Technology') is one of them.
Le Jinliang, Vice General Manager of Douhe Technology, introduced that Douhe Technology has been producing electric heaters since 2016 and selling them overseas. In just a few years, it has been well received by a large number of overseas customers, especially in the past year where sales have increased significantly. In 2022, Douhe Technology produced nearly 1 million electric heaters, an increase of over 40% compared to 2021. Among the annual sales of 150 million yuan in electric heaters, overseas sales accounted for two-thirds, about 100 million yuan.
He Tianwen, General Manager of Shunde Native Produce Import and Export Co., Ltd. in Guangdong Province, also told reporters from Nandu that the company's factories have been producing and exporting electric heaters for many years. Currently, there are six or seven overseas brands of products from the company, and customers mainly come from Europe and America, with particularly high orders from the Netherlands and Germany.
He Tianwen introduced that this winter, the demand for electric heaters in European countries has increased. In 2022, his company's export sales of electric heaters were about 3 million US dollars, an increase of about 1 million US dollars compared to previous years.
The increasing demand for electric heaters in European countries is influenced by the European energy crisis. Due to natural gas shortages and soaring electricity prices, this winter has also been referred to as the 'coldest winter' in Europe. In October 2022, Southern Metropolis Daily reported that London residents had visited supermarket stores and browsed major e-commerce websites, only to find that electric blankets were all sold out. 'Many pre orders have also been signed up by thousands of people, and it is estimated that they will have to wait in line for at least a month to buy them.
In this context, the 'heating artifact' manufactured in Shunde has successfully gained popularity and become an affordable alternative for European people to keep warm. Peng Hongfei, the Marketing Department Director of the International Marketing Center of Guangdong Wanhe New Electric Co., Ltd. (hereinafter referred to as 'Wanhe Electric'), analyzed to Southern Metropolis Daily reporters that the continuous rise in natural gas and electricity prices in Europe, coupled with severe inflation, has led to a significant decrease in residents' purchasing power and a stronger demand for mid to low end electric heater products.
According to Guangzhou Customs data, in 2022, the export of heating equipment from Guangzhou Customs district was 2.06 billion yuan, which is the same as in 2021. As one of the main regions in China producing heating equipment, Foshan exported electric water heaters, electric heaters and other heating equipment worth 270 million yuan to the European Union in 2022, a year-on-year increase of 68.2%.
