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On April 15th, the 139th China Import and Export Fair (Canton Fair) kicked off grandly at the Pazhou International Convention and Exhibition Center in Guangzhou. At this year's Canton Fair, there were 292 participating companies from Shunde with 894 exhibition spaces, covering 39 exhibition areas such as home appliances, furniture, electronic and electrical products, lighting, auto parts, and building materials, showcasing the hard core strength and infinite charm of 'Shunde Intelligent Manufacturing' and 'Shunde Service'.
The scale of the grand event has reached a new high, and Shunde has a strong lineup of exhibitors
At this year's Canton Fair, the exhibition lineup of Shunde enterprises not only grew in scale, but also achieved a leap in exhibition quality. Data shows that Shunde enterprises have obtained 438 brand booths, with 69 participating companies, and the number of participating brand booths has reached a historical high. Among them, 15 companies, including Meituxi in the new materials and chemical products exhibition area, Midea Kitchen, Midea Refrigeration, Meizhi Refrigeration, Sansheng, Shunde Native Products, and New Food in the household appliances exhibition area, Yangtai and Litong Aluminum in the building and decoration materials exhibition area, Tiansi, Jusen, and Tute in the hardware exhibition area, Langshuo in the sports and tourism leisure products exhibition area, Sunrise Oriental in the new energy exhibition area, and Weijing in the cross bathroom products, bathroom equipment, and furniture exhibition area, were awarded brand booths for the first time, demonstrating the brand strength and innovative vitality of Shunde's foreign trade enterprises. There are 456 general booths and 235 exhibiting companies, of which 72 companies have been awarded for the first time.
With the support of brand booths, innovative products exhibited by Shunde enterprises have become the focus of the exhibition. Guangdong Weijing Daily Hardware Products Co., Ltd. has highlighted its second to fourth level household iron and aluminum ladders for the European and American markets. The products are designed with flat folding as the core, accurately meeting the market's demand for efficient storage and convenient use in the current global economic situation.
On the morning of the opening day, we have received 5 to 6 groups of high-quality customers from Poland, Australia, India and other places, including long-term partners, 'said Hu Peineng, General Manager of Guangdong Weijing Daily Hardware Products Co., Ltd. The company currently specializes in climbing ladders and plans to expand its storage tool products in the future. He also revealed, 'Currently, the company's business is almost 100% focused on exports, and this year we will search for suitable products in the domestic market to achieve breakthroughs in domestic and foreign trade channels
Diversified enterprises shine on the stage, showcasing the vitality of industrial innovation
Global home appliance giant Midea Group showcased innovative products such as AI energy-saving air conditioning and photovoltaic energy storage systems under the theme of 'Smart Core, Green Home'. Hu Tianshuai, Global Brand Management and Communication Manager of Midea Group, introduced that the entire series of air conditioners exhibited by Midea this time are equipped with AI chips, which can intelligently calculate weather and indoor heat load, achieving 30% -50% dynamic energy saving while ensuring comfort. Among them, the first Intertek certified model in the Middle East can cool without stopping at a high temperature of 70 ℃. In addition, Midea also showcased a whole house smart energy management system, which utilizes AI intelligent computing to dynamically control charging and discharging through the app, achieving a self-sufficiency rate of 90% in electricity consumption. ”Combining intelligence with green technology is currently one of the directions for our technological development, 'said Hu Tianshuai.
It is reported that at this Canton Fair, Midea's exhibited products are 100% new, covering multiple categories such as refrigerators, microwaves, ovens, dishwashers, water heaters, air conditioners, washing machines, and cleaning appliances. The product design emphasizes energy conservation, environmental protection, intelligence, and aesthetics.
Hisense made its debut under the theme of 'Innovating a Brighter Life'. In the 'AI Your Home' area, Hisense Home Appliances presents a 'whole house intelligent interconnection' scenario, with a large screen refrigerator equipped with a ConnectLife intelligent control center. Users can easily manage ingredients, check shelf life, and obtain personalized recipes through the large screen. They can also connect and control whole house appliances to achieve intelligent management of the whole house.
The booth area of Xinbao Co., Ltd., a leading manufacturer of small household appliances, has expanded compared to the previous year. Its product line has expanded from kitchen appliances to more than ten categories, including garden tools, personal care, mother and baby appliances, pet appliances, and commercial appliances. It is worth noting that Xinbao has set up an AI exhibition area to showcase several representative smart small home appliances.
At this year's Canton Fair, Xinbao brought two heavyweight new products - the first to launch an intelligent fabric recognition steam station, which collects data on fabrics through high-definition cameras and automatically adapts to the best temperature and steam level through AI comparison and analysis. The other is a fully upgraded intelligent lawn mowing robot equipped with an all terrain adaptive system, which can automatically cross obstacles, remotely start mowing tasks, and adapt to complex terrains such as slopes and gravel. At present, the product has received positive feedback from the European and American markets, and there are many intention orders. It is reported that Xinbao Group will establish an 'International Brand Management Center' in 2025, with a strategic vision towards the vast international market and steadily promoting the construction of overseas independent brands. At the same time, in order to establish a clear differentiation from existing OEM business and fully protect the interests of core customers, product development adopts a differentiated strategy.
Liu Xinglong, CMO assistant at Guangdong Xinbao Electric Appliance Co., Ltd., said, 'We are accelerating from 'product going global' to 'brand going global', focusing on expanding into new fields such as garden tools, environmental appliances, and commercial appliances. Last year, we had over 330 invention patents, an increase of 10%, providing solid and powerful technical support for innovation
Meibo Group has partnered with Huawei to bring the industry's first fresh air conditioning product, which for the first time presents the carbon dioxide concentration display function on the indoor unit of the air conditioner, allowing real-time visibility of indoor air quality. The industry's first Dual Turbo dual fresh air system jointly developed by both parties has a noise level of no more than 37 decibels and a fresh air volume of no less than 37m ³/h, achieving a golden balance between fresh air volume and quiet experience. Yuan Zhi, Vice Minister of Overseas Technology of Meibo Group, said, 'Through customer feedback and on-site visits, and comparing industry data, we have found that currently, air conditioning, as a major electrical product, has a very obvious rigid demand.' Currently, Meibo products have been sold to 128 countries and regions worldwide, with concentrated orders in the Middle East, Central Asia, the Americas, Africa and other regions, and the growth rate in Southeast Asia is also considerable.
Shunde Design: Innovation driven, illuminating new global consumption scenarios
At the current Canton Fair, Shunde Industrial Design Association set up a special exhibition area of 'Design Shunde' in the the Pearl River promenade exhibition area, gathering 10 top design forces in the area, including Focus Design, Ruituo Design, Aimei Design, and the intangible cultural heritage 'Daliang Fish Lantern' that first landed at the Canton Fair, to jointly present a series of cutting-edge design achievements. The exhibits cover multiple popular fields such as household appliances, kitchen appliances, outdoor travel, beauty and personal care, pet grooming, and traditional intangible cultural heritage.
Yao Dan, founder and creative director of Foshan Aimei Planning Co., Ltd., introduced the 'Baicui Wenyue Pro Coffee Machine' as an example: 'This product has sold over 1000 units within 28 hours of launch. It adopts a built-in temperature probe design, especially for the key step of milk frothing. The appearance is completely different from traditional coffee machines, moving the water tank from the back to the front, changing the overall operating logic. The design is simple and modern, in line with the aesthetic of young people today, and can adapt to various home environments.' It is reported that the company has accumulated a large number of top home appliance customers and has long served enterprises such as Supor, Baicui, Yunmi, Weili, and Dazheng.
In addition, the exhibition content of 'Industrial Application of Traditional Intangible Cultural Heritage Elements - Daliang Fish Lantern' jointly created by Shunde Industrial Design Association and Daliang Fish Lantern Association has been successfully selected as the official overseas promotion case of the Product Design and Trade Promotion Center (PDC) of the Canton Fair, and will be promoted globally through the overseas official platform of the Canton Fair. This is not only a collaborative effort between industrial design and Shunde's intangible cultural heritage, but also a vivid practice of using industrial design to drive the transformation of intangible cultural heritage into market-oriented products, large-scale production, and stable quality.
